The EDGE Edit Workshop
Create a brand no one can ignore.
A 4-day brand discovery sprint that reveals your unique EDGE. Build a bold brand with atmosphere, clear messaging, and a visual strategy that attracts the right audience - distinctive, daring, and unmistakably you.
From beige to edgy & exciting
EDGE = Evoke, Distill, Go, Express.
Your EDGE is the part of your brand that makes the right people obsessed and the wrong people leave quietly.
A brand that sells is built by energy and emotion – if you play it safe and stay beige, no one will see you.
Stop listening to “experts”, all you need to do for your brand to stand out is changing your approach:
In 4 days you’ll learn how to strip your brand of its neutrality, pull your real edge out of hiding, and build a vibe that makes your audience say,
“THIS is what I need.”
- Uncover the bold, edgy brand that you’ve been “editing” for safety. This workshop removes the edits and reveals the real thing.
- Dismiss “expert” rules and create what feels right instead
- Feel your brand and translate that into magnetic visual storytelling
Step away from confusion, the urge to please and the anxiety of not being (good) enough.
With this workshop, I give you inspiration and methods that will help you step into a different energy: joy, enthusiasm, confidence.
You will be turned on by your own brand:
Your current situation: You muted your magic for safety.
You made yourself likeable, acceptable – and irrelevant. Neutral branding keeps you safe and invisible at the same time.
Your next step: Uncover your edge
Because you are too vivid for generic branding advice, you will dismiss the part of you that whispers, “If I show up like that, what will people think?”
Result: Your EDGE Canvas
You’ll walk away from this workshop with a clear & magnetic brand foundation: your EDGE Canvas (Notion template): brand voice, messaging, and visual direction organized in one place.
I'm ready!
buy now 38€
Who it’s for
The EDGE Edit is a good choice if...
- You are ready to enter the main stage and own your space
- You’re a creative entrepreneur and you’re different by default
- Your brand feels too nice, too safe, too vague, or like it’s missing "you"
- You want a brand that feels joyful, bold, and alive - not corporate
- You’re ready to repel clients who don't fit
It's not for you if…
- You want a quick & dirty solution without doing any inner work
- You’re looking to build a neutral brand that appeals to everyone
- You're scared to repel anyone
What you’ll get
I will encourage you to tune into your intuition, dive deep into your own underworld and come back to light with a treasure trove of dreams, fears, and hopes – your raw brand material.
You will then follow my approach to marry intuition with strategy and create the fundamental elements of your VIVID SELF brand.
Video lessons (about 30 min)
- EDGE Workbook: 40 pages of guidance, methods & practices. Get past usual thinking & enter creation mode
- PERSEPHONE GPT: your custom GPT sparring partner that’ll help refine your brand & messaging
- EDGE Canvas (Notion template): your notes, collections, messaging, and visual direction organized in one place.
In detail:
Day 1 - EVOKE: stop thinking, start feeling
Identify the edge you’ve been editing out.
You will:
drop out of overthinking with a self-led theta-style meditation + playlist
capture what your heart actually wants to be seen for (without censoring)
name the emotions you want your brand to trigger in people
Day 2 - DISTILL: uncover your edge
This is where you stop being acceptable and start being specific.
You will:
identify the patterns of self-editing and people pleasing that have been muting you
pull out the traits you keep hiding because they feel “too much”
turn that into a sharp EDGE Statement
Day 3 - GO: build your brand world
Now you commit. No more half-baked stuff.
You will:
start off with a special EDGE dance ritual (I’ll give you alternatives if you’re not a dancer)
create a visual guides using the EDGE method
define your brand energy & voice
Day 4 - EXPRESS: say it out loud
This is where your brand stops being a feeling and becomes a message.
You will:
translate your brand world into clear words that attract the right people
write your one-liner and manifesto
create your client filter
By the end of Day 4, your EDGE Canvas is complete and ready to use for your website, visuals, and content.
Meet Jessica. Brand doula, visual storyteller & atmosphere architect.
I know exactly where you are because I‘ve been there, too: worked in branding for 14+ years. Tried to be likeable, to fit in, fulfill demands. As a result I not only burned out but also came to dislike my work.
The EDGE Edit is the process I used myself to create the VIVID SELF brand: intuition & joy first, strategy second.
Stop trying to "brand yourself"…
…and start showing up with a brand that feels like a signature.
I’m not here to make you “professional”. I’m here to make you unignorable – with a brand that feels like your true colors turned into strategy, visuals, and language. The kind of brand that attracts the right clients and ends the cycle of performing, pleasing, and burning out.
Its not a big budget and vast amount of time that makes a successful brand that sells.
It‘s energy and emotion, fueled by your own joy and motivation.
FAQ
How much time do I need to invest each day?
Around 30-45 minutes per day (depending on how deep you go).
Do I need design skills?
No. This is about direction, not perfection. You’ll build a visual strategy you can execute later.
Is this therapy or deep shadow work?
It’s brand-focused. We use the “EDGE edit” framework to reveal what you’ve been muting and then we turn it into strategy and expression.
What if I feel stuck or “not creative enough”?
You’ll follow structured prompts and a guided method. This is designed for people who overthink.
Is this for personal brands only?
It works best for personal brands and creative businesses; but any brand with a strong point of view will benefit.
Do I get refunds?
Due to the digital nature of our products, all sales are final and non-refundable. When you purchase, you receive immediate access to valuable content and materials that cannot be returned. Please review the product details carefully before purchasing, and reach out with any questions if you need clarity before committing.