The Shadow Edit Workshop
Create a brand no one can ignore.
A 3-day brand discovery sprint that reveals your edge. Build a bold brand with atmosphere, clear messaging, and a visual strategy that attracts the right audience - distinctive, daring, and unmistakably you.
This is your your cure for overwhelm.
This workshop is for those who are overwhelmed by all the branding experts and rules out there.
My name is Jessica and I have been doing branding for 12+ years. I always struggled when people asked me what my exact approach was. For the longest time I wasn’t confident enough to admit that:
- As a 6/2 splenic Manifestor I work deeply intuitively
- I don’t care about other peoples rules and „experts“, I do & create what feels right
- I can actually feel people and brands
- …and thats my super power and my approach: to feel a person and translate that into a brand design and visual storytelling
And this is exactly what I strive to teach you:
Step away from all the confusion, the urge to please, to follow rules, the anxiety of not being (good) enough.
With this workshop, I give you inspiration and methods that will help you step into a different energy:
Joy
Enthusiasm
Confidence
You’ll learn how to strip your brand of its neutrality, pull your real edge out of hiding, and build a vibe that makes your audience say, “Oh, THIS is what I need.”
Your current situation: You muted your magic for safety.
Your next step: Uncover your edge in 3 days.
This is a 3-day brand discovery sprint for people who feel too vivid for generic branding advice.
You will uncover the part of you that whispers, “If I show up like that, what will people think?” – and turn it into a magnetic brand world.
What you'll get: a brand strategy that actually converts.
Clarity, but make it dangerous.
You’ll walk away from this workshop with a brand core that sparks joy & excitement. No more performing. No more attracting almost-right people.
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Who it’s for
If your brand is supposed to feel like something, it needs a point of view. This section helps you decide if The Shadow Edit is the right fit.
The Shadow Edit is a good choice for you if...
- You’re a creative entrepreneur and you’re different by default
- Your brand feels too nice, too safe, too vague, or like it’s missing “you”
- You want a brand that feels joyful, bold, and alive - not corporate
- You’re ready to stop attracting “almost-right” clients and start pulling in the ones who get it
- You want structure, but you refuse to be flattened by templates
This is not for you if…
- You want a logo pack without doing any inner work
- You’re looking for a “neutral brand that appeals to everyone”
- You want to keep your brand polite so nobody has an opinion
- You’re not willing to be seen a little more clearly than before
What you’ll get instantly
Welcome video (short + direct: what we’re doing and why it works)
Self-led theta-style meditation + playlist (to drop past your usual “thinking”)
Workbook with sharp prompts (no fluffy journaling spirals)
15-min dance ritual (5Rhythms-inspired WAVE at home) + playlist
Moodboard method with 5 categories (so it’s structured, not chaotic)
Brand playlist method (turn vibe into something you can repeat + build from)
Mini lesson: Atmosphere is strategy — here’s how to wield it
Archetype reflection: choose 1 primary + 1 tension (simple, non-cringe)
GPT prompts to translate your moodboard into words, messaging, and content ideas
Extras: walking meditation + chakra meditations (for deeper processing)
Day 1 - Reveal: uncover what you’ve been editing out
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Day 2 - Transmute: turn edge into atmosphere
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Day 3 - Translate: messaging + visual direction
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Meet your guide: Jessica – brand doula, visual storyteller & atmosphere architect.
I’m Jessica – the mind behind Vivid Self Studio. I help people who don’t fit into neat boxes create brands with atmosphere: bold, mysterious, sparkling brands that feel exciting to live inside.
I also know the “neutral brand” trap. I tried to be likable, fulfill demands, and make everything acceptable – and I burned out. The Shadow Edit is the process I wish I had back then: intuition first, strategy second, and a brand that finally feels like you.
You’ll walk away with your Shadow Edit Brand Strategy
A clear foundation you can use immediately:
Your Edge Statement
The one sentence that makes you unmistakable.
Your Atmosphere Trio
3 words + sensory cues that define your brand world.
Your Visual Direction
A structured moodboard + palette cues (so you’re not guessing).
Your Messaging Spine
A one-liner + manifesto paragraph you can put on your website today.
Your Client Filter
Who it’s for / who it’s not for — a boundary that prevents burnout.
You stop “trying to brand yourself”…
…and start showing up with a brand that feels like a signature.
I’m not here to make you “professional.” I’m here to make you unignorable – with a brand that feels like your true colors turned into strategy, visuals, and language. The kind of brand that attracts the right clients and ends the cycle of performing, pleasing, and burning out.
What others say
“I stopped trying to be likable and started being specific. That changed everything.”
“I finally understood what my brand feels like — and my content wrote itself.”
“This wasn’t just clarity. It was permission.”
The Shadow Edit
A 3-day self-paced brand discovery sprint to reveal your edge and turn it into a bold brand with atmosphere, clear messaging, and a visual strategy that attracts the right audience.
You’ll get:
video + meditation + playlists
workbook + moodboard method
messaging + visual direction framework
Shadow Edit Brand Snapshot template
GPT prompts to translate vibe into words
Instant access. Do it in 3 days – or take it at your own pace.
FAQ
How much time do I need to invest each day?
Around 30–45 minutes per day (depending on how deep you go).
Do I need design skills?
No. This is about direction, not perfection. You’ll build a visual strategy you (or a designer) can execute later.
Is this therapy or deep shadow work?
It’s brand-focused. We use the “shadow edit” idea to reveal what you’ve been muting – then we turn it into strategy and expression.
What if I feel stuck or “not creative enough”?
You’ll follow structured prompts and a guided method. This is designed for people who overthink.
Do I need to dance?
The dance ritual is strongly recommended, but you can swap it with the optional walking meditation.
Is this for personal brands only?
It works best for personal brands and creative businesses – but any brand with a strong point of view will benefit.
Do I get refunds?
Because this is a digital product with instant access, refunds are not available.