Strategy & design for tempting brand experiences

Transform your brand into a powerful experience both online and offline: from strategic positioning, brand design and website to interior styling.

Featured in / worked with:

Why are you here?

You are here for a reason

You miss a holistic approach

You want a new website. However, you feel that a simple web designer cannot capture your vision and give you the best results.

You don't have a clear concept

Your head is full of exciting ideas and it’s hard keep track. You need someone to structure them into a clear concept and brand architecture.

You're lost without a sparring partner

You are looking for an equal sparring partner, rather than a service provider. Someone who understands your ideas on a deep level and challenges you.

No omnichannel solution

It’s always either…or…: Your customers love your store, but that offline experience isn’t reflected on your outdated website. Or the other way around.

Meet your muse & sparring partner

Sourcing from 11 years of valuable experience.

I have collected 11 years of experience as a creative/art director, brand manager, marketing manager, web designer, visual designer and photographer. In those years, I’ve worked for known agencies like JvM, nexum, blood, Hirschen and also built and led my own 3 businesses. Nowadays, I combine my accumulated expertise into a holistic branding approach.
„I am driven by conscious creativity. Rooted in strategy. Led by intention.“
– Jessica Prautzsch

Holistic Branding & consulting

My approach

As your sparring partner, I strive to understand and synthesize the core of your brand. I give valuable impulses, show new and interesting directions and inspire you to take a closer look at your own ideas. The result: a strategically positioned and well designed brand.

And because your brand is experienced both online and offline, we work together to develop a strategy that ensures coherent storytelling and design across all channels – from website to the interiors of your store or office.

Good chemistry is mandatory for a good collaboration:
The 3 columns of holistic branding:
1 Strategy | 2 Design | 3 Interior Styling

Holistic Branding & Consulting

My Offer

Brand Strategy

The strategic positioning of your brand is fundamental to the following design process. We’ll enter a large playground and hop interactively from one “play station” to the next – based on creative effectiveness principles.

No lengthy, boring and exhausting questionnaires await you, but a fun and magical and effective experience!

This stage includes:

Online collaborative experience

Brand Design

Anything you need can be designed now – or later. Thanks to your new brand manual we can always add more elements that fit seamlessly into your brand design.

This stage includes:

Logo design
Brand identity
Web design
Packaging & print design
Social Media creatives
Photography & Video

Interior Styling

Your brand needs to be experienced, not just consumed. It is like a living organism: you can see it, feel it, touch it, play with it, walk around in it… This is why the creative design of your room, office or store is very important as well. Aesthetics, functionality and haptics are central themes.

This stage includes:

Environmental graphic design
Color and material advice
Choosing furniture & accessories

Do we get along? Let’s find out.

What clients say

References

„Jessica truly embodies our brand and it’s essence. This is an invaluable quality that enables us to trust her blindly with our brand communication.“

A few months ago, the necessity for a new branding arose. To me, it felt like a challenge I couldn’t overcome. I didn’t even know where to start and with whom. Jessica made everything seem so feasible, possible and clear. She has a very beautiful and easygoing way of leading a conversation and made me feel safe. She is very good at explaining her strategy, a very good listener and I always feel like my needs are observed very carefully.

Kerstin Häseker / MalinaStories

Kerstin Häseker / MalinaStories

„Jessica truly embodies our brand and it’s essence. This is an invaluable quality that enables us to trust her blindly with our brand communication.“

A few months ago, the necessity for a new branding arose. To me, it felt like a challenge I couldn’t overcome. I didn’t even know where to start and with whom. Jessica made everything seem so feasible, possible and clear. She has a very beautiful and easygoing way of leading a conversation and made me feel safe. She is very good at explaining her strategy, a very good listener and I always feel like my needs are observed very carefully.

Kerstin Häseker / MalinaStories

„Jessica truly embodies our brand and it’s essence. This is an invaluable quality that enables us to trust her blindly with our brand communication.“

A few months ago, the necessity for a new branding arose. To me, it felt like a challenge I couldn’t overcome. I didn’t even know where to start and with whom. Jessica made everything seem so feasible, possible and clear. She has a very beautiful and easygoing way of leading a conversation and made me feel safe. She is very good at explaining her strategy, a very good listener and I always feel like my needs are observed very carefully.

How will we co-create?

The Process

1

Chemistry Call

Do we get along? Let’s find out. Book your free call now!

2

Kick-Off

Our first workshop call covers the basics for the upcoming branding process.
3

Co-Creation

You are part of the process, not just a spectator. In regular (online) sessions we discuss and develop ideas together.

4

Strategy

We design the strategic positioning of your brand: from story to personality to golden circle – and more.
5

Brand Design

The magical process of bringing your brand to life! What does it look, feel, smell, taste like?

6

Execution

Every single asset that your brand needs to become visible and to communicate is created.
7

Launch & Monitoring

After we finished our project, I will provide further support to ensure everything runs smoothly.
8

Longterm options

A brand’s positioning is never complete and must adapt over time.